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A lot of us bloggers are serious about what we do. As such, we treat our blogs like our business and need tools to help our business run effortlessly, smoothly, and professionally.

iContact is a website (and probably more to the point) a set of tools that gives webmasters and business professionals the ability to easily take care of common marketing tasks such as newsletters and mass e-mailings.

First Impressions
As I start with most of my reviews, I had to take a look at the website. Most of the sites I’ve been reviewing lately have that “fresh and clean” look and iContact Email Marketing Software is no exception.

Everything that you want to find in regards to the product is right at the top, so finding what you need is a breeze.

iContact is an easy to use email marketing, surveying, autoresponder, and blogging tool that allows small businesses, non-profits, and associations to easily communicate online with their customers, prospects, and members.

Features That You’ll Smile About
Depending on your level of computer proficiency, you may find some of their tools beneath you, but for regular business folk who are still getting up to speed with computers and the net, a lot of these are sure to peak their interest. Check out a few of them:

* WYSIWYG Newsletter Editor
* Mass E-Mailings take the load off of YOUR server!
* Contact Management System and Follow-up System
* Make surveys, web signup forms and more…

Is This Right for You?
If you’re a business professional who does a lot of salesperson like tasks, I could see iContact being gold. Especially considering you can use it for as little as $9.99 per month and you have the ability to access it from any computer. For others, you may not immediately see the need for something like iContact but then again, sometimes you need a set of tools to remind you that you should be reaching out to customers (and not just the first time) but months down the line. Sure, with a little elbow grease and know how, a few of us could create a set of tools like iContact Email Marketing Software for personal use, but as they say – “Time is Money” and it looks like iContact could’ve already put in all the time for us.

iContact is the best option out there for anyone who wants to send out email newsletters. They have great inbox deliverability, an extremely easy to use interface, great prices that start at $9.95 per month, lots of templates, and also include surveying, autoresponder, and blogging capability from the same application at no additional charge.

The company currently has over 15,000 customers and 100,000 users. The product is used primarily by small businesses but also has a number of Fortune 500 companies like Bank of America, Ford, Nissan, Super 8 Motel, and International Paper, and political campaigns like Barack Obama ’08. The company is based in Durham, NC and was founded by Ryan Allis and Aaron Houghton in 2003.

You can try a 15 day free trial of iContact at www.icontact.com.

This entry was posted on Thursday, March 19th, 2009 at 9:27 pm and is filed under Advertising, Home Based Business, Online Business, Online Marketing, Promotion and SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.